TriBridge has developed for its own account and on a fee basis since its inception.  On average, the team develops one to three properties per year through a focused strategy to target niche opportunities.  Such projects typically include a range of site constraints, design complexities, and/or legal structuring challenges.  TriBridge adds value from start to finish through its development services including feasibility analysis, entitlements, design, financial management, construction execution and lease-up stabilization.  The development team has strong industry relationships with architects, engineers, consultants, contractors, and equity partners that provide for repeat business and long-term success.



Charlotte, NC
281 Units
Completion date 12/2016


Jacksonville Beach, FL
170 Units
Completion date 01/2015


Jacksonville, FL
220 Units
Completion date 11/2013


Nashville, TN
302 Units
Completion date 2012


Jacksonville, FL
444 Units
Completion date 2009


Atlanta, GA
308 Units
Completion date 2003


Managing Partner

Bobby West is a Managing Partner at TriBridge Residential, where he oversees all development and construction. During his 13 years at TriBridge and his 5 years representing its affiliates in private legal practice beforehand, Bobby has structured, closed, and directed over $3 billion in transactions.  His initial roles focused on deals and tactics as General Counsel, but have evolved into strategic and leadership roles in recent years—first as President and COO with a focus on operations and managing people, and now more recently, focused on the development and construction divisions of the company, where he oversees the company’s most complex and challenging investments.

Bobby began his career as a commercial real estate and partnership lawyer with the firm of Liskow & Lewis in New Orleans and continued it with the firm of Smith Gambrell & Russell in Atlanta.  While at Smith Gambrell, Bobby began representing affiliates of TriBridge, leading ultimately to an offer to become General Counsel of Julian LeCraw & Company.  The transition from a linear, document-centric lawyer to a flexible, anything-is-possible developer was initially humbling but ultimately gratifying for Bobby, as he moved from General Counsel to “recovering” attorney.

Bobby received a Bachelor of Arts degree in English Literature from Louisiana State University, graduating magna cum laude and Phi Beta Kappa, and he received a Juris Doctorate degree from Emory University School of Law, graduating with distinction.  He is a member of the State Bar of Georgia and the Board of Directors of the Atlanta Apartment Association and the Georgia Apartment Association.  Bobby represents the apartment industry on the Technical Advisory Committee to the City of Atlanta Building Department.  He is a member of the Executive Committee of the National Multifamily Housing Council and is a 2015 graduate of the Leadership Lyceum program of the National Apartment Association.  Bobby is a frequent panelist at Emory University School of Law, where he has also served as an adjunct professor.

Principal, Development

Katherine Mosley oversees entitlements, design, permitting, budgeting and execution for new developments and all capital improvements for existing properties. As Vice President of Development, Katherine has been involved with $800 million of capital transactions and completed multiple developments with record setting lease ups.

Katherine began her career with an affiliate of TriBridge directly out of college. Her career has spanned acquisitions, market research, marketing and development. During her early years with the company she focused on acquisitions and market repositioning through value add improvements and market knowledge. This foundation of market knowledge laid the framework for many successful developments. Her experience spans garden, student and mixed use properties in Georgia, Florida, North Carolina, South Carolina and Tennessee.

Katherine graduated magna cum laude from Robinson School of Business at Georgia State University with a degree in Business Administration. She is a member of the Urban Land Institute.

A new role as mom may be Katherine’s most exciting yet. Katherine and her husband welcomed their first child in 2015.

Vice President of Construction

Michael McPhail oversees the ground-up construction for the development team. As Vice President of Construction he will assemble and manage in-house teams that will serve in the capacity of pre-construction and the full execution of constructing new development deals.

Prior to joining Tribridge, Michael has served in numerous Vice President and leadership roles for other development and general contracting firms. His primary expertise is multi-family construction with an emphasis on mixed use, podium, and wrap product. He has managed the construction of 6,500 units totaling $500 million in value.

Michael played baseball for the University of North Florida and ultimately graduated from Jacksonville University with a BS in Social Science. He holds general contracting licenses in Florida, Georgia, and Tennessee.

Michael is married and has 3 beautiful girls. As a family, they love to travel and attend sporting events. Michael has never played a sport he didn’t like but has a passion for tennis, golf and triathlons…he’s even been known to knock out a fully sanctioned IRONMAN (IMFL 140.6) race.

Development Director

William Norris is responsible for the management of the company’s new construction developments. His responsibilities have included management of project design, governmental approvals, hiring/administering the general contractor, investor relations during construction, and oversight of project budgets through lease-up. As Construction Manager at TriBridge, William has been involved with the BluWater Apartments in Jacksonville Beach, Florida, the renovation of CoHo Apartments in Atlanta, Georiga, and 1305 Central in Charlotte, North Carolina.

Prior to joining the company, William served in an Owner’s Rep role for a real estate consulting firm and was an architect at an internationally recognized design firm. He has a strong understanding of multi-family projects ranging from market-rate housing, mixed-use, and student housing, with experience in both low-rise and high-rise residential construction that included mixed-use programs incorporating residential, retail, and structured parking. In the Owner’s Rep role, William performed review of project budgets, general contractor contracts, design contracts, and construction documents prior to equity funding. He oversaw the construction of more than 2,500 residential units in the southeast. While working as an architect, William gained experience leading a project team in all phases of design and has direct experience with the design and construction of more than 3,000 residential units in seven states.

William received a Bachelor of Architecture from Southern Polytechnic State University and a Master of Business Administration with a concentration in Real Estate from the Robinson School of Business at Georgia State University. He is an active member of the Urban Land Institute, having served as the chair for the ULI Atlanta Young Leaders Group (YLG) Mentor Program and helped with the planning of multiple events for YLG. William also served in leadership positions for AIA Atlanta, most notably as past Chair and long-term committee member of the AIA Atlanta High School Student Design Competition, a program that awards scholarships to high school students who are interested in a career in architecture.

In his spare time, William enjoys spending time with his wife and three children. He is an active member of his local church and has been the head coach for his kid’s sports teams. His hobbies include traveling, architecture, automobiles, and finding new culinary experiences with his wife.


TriBridge is actively developing throughout the Southeast and prides itself on success within a range of development types.  From Garden, G-Urban, Mid-Rise to Mixed Use, our experience enables us to execute pre-development, design, construction, delivery while navigating site complexities such as master redevelopments, entitlements, environmental programs and compliance, neighborhood relations and mixed use components.   Our industry relationships lead to a strong team of architects, engineers, designers, contractors and managers tailored to each specific project.